Big data might help with the design of a WBEV recycling system. Environmental education and incentives should be provided to increase consumer knowledge and willingness to recycle. Recycling policies must be appropriate for consumers, and this has policy consequences for the circular economy. Third, the multigroup analysis found that, with the exception of gender, the variables of age, income, education, area of residence, recycling experiences, and EV ownership all have substantial moderating impacts, although their routes and directions vary considerably. Second, the perception of benefits has a significant positive mediating effect on recycling intention, whereas the perception of loss has a significant negative mediating effect. First, both the perception of government policy and environmental attitudes have significant positive causal effects on consumers’ intentions to recycle. PLS-SEM was used for the analysis, and the results revealed the following. The purpose of this article is to develop an analytical model for consumers’ desire to return WBEVs for recycling, based on the circular economy and consumer welfare, in order to investigate consumer incentives for the construction of a WBEV recycling system. WBEV consumer willingness to recycle is an issue in a circular economy in which EV users should be WBEV recycling pioneers. However, compared to internal combustion engine cars, spent EV batteries (WBEVs) constitute a different form of waste, and their recycling mechanism is still in its early stages. Finally, the paper points out the current lack of consumer-oriented recycling management measures in China and proposes policy recommendations in three aspects: system, channel, and incentive ones, to provide references for promoting the regulated recycling and sustainable use of WLABs.Įlectric vehicles (EVs) are increasingly being used for the benefit of the environment and to foster the development of a low-carbon circular economy. In addition, this paper also includes an analysis of moderating variables such as age and education. Based on the theoretical model of unified theory of acceptance and use of technology (UTAUT), this study examines and investigates the factors that affect consumers’ participation in the regulated recycling of WLABs and finds that consumers’ performance expectancy, social influence, and facilitating conditions can significantly increase their willingness to participate in regulated recycling, while effort expectancy can reduce such willingness. More than half of the country’s LAB consumers are e-car and e-bike owners. In China, the world’s largest producer and consumer of lead-acid batteries (LABs), more than 3.6 million tons of waste lead-acid batteries (WLABs) are generated every year, yet only 30% of them can be recycled in a well-regulated manner, while the remaining 70% are recycled through informal channels, resulting in serious waste of resources and environmental pollution.
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